marketing/advertising buzzwords

Why do people use them? Do they think that using words like these makes them sound smarter?

And what’s up with these overused words like “holistic”, “at the end of the day”, “engagement”, “deep dive”, “integration” and my favorite: “let’s go digital”. Every time I hear “let’s go digital” the 80’s hit song “let’s go physical” starts playing in my head and it won’t stop! (can’t help it!)

If you dislike these buzzwords, then you will like:

Say NO to Marketing Buzzwords! By ANA